Start with a message, not a form

Five lines is enough for a real answer. You do not need to name the company, and nothing here requires you to have decided anything.

• Sector and what the business actually does. Facilities management, auto workshop, trading, clinic, agency. Roughly what it does day to day.
• Revenue band for the last full year. A band is fine. Under AED 3 million, 3 to 8, 8 to 20, above that.
• Rough net profit, and anything you personally run through the company. Vehicles, family on payroll, travel. This is normal and it matters to the number.
• Headcount, and whether someone could run it without you. The single biggest factor on the multiple after the earnings themselves.
• Why now. Retirement, a partner dispute, health, boredom, an unsolicited approach, or just wanting to know where you stand.

• Your company name is never shared with anyone without your explicit instruction, at the moment you give it.
• If a business goes to market, buyers first see an anonymized profile: sector, size, and the shape of the numbers. Nothing that identifies you.
• No buyer learns a name until they have signed a non-disclosure agreement, provided identification, and shown verified funds.
• Live deals are referred to internally by codename, not by company name.
• Nothing is listed publicly, anywhere, at any point.
• Your details are never sold, rented, or passed to a third party.

What that cannot cover: WhatsApp is operated by Meta and its own terms and encryption apply to messages in transit, and email is inherently less private than either. If something is highly sensitive, say so and it can be discussed by voice instead. How this site handles analytics data is set out in the privacy policy.

Not ready to message anyone yet. Read what your business is actually worth first, or how the sale process runs. Neither requires talking to anybody.