Dubai · Sell your business · Confidential from message one
You built this business. Selling it should not cost you your staff, your price, or your peace of mind.
Most owners in this market wait until they are exhausted to find out what their business is worth, then run the process in a way that tells every competitor, landlord, and staff member that they are leaving, before a single buyer has been checked out.
You do not have to do either. Send five numbers on WhatsApp. Get a written range back in 72 hours. Decide from there, with a real number in your hand instead of a guess in your head.
Every message is confidential from the first line. This page is educational and does not guarantee a buyer, a price, or an outcome.
01 · What is actually at risk
What a leak actually costs you
A sale that becomes public before it is ready does not just feel uncomfortable. It moves money and it moves people.
Staff
The moment the best people hear a rumor, they quietly start job hunting, and the business you are trying to sell begins losing the thing that makes it worth buying in the first place.
Landlord
A landlord who senses an exit approaching has no reason to renew on your current terms. Every renegotiation from that point happens from a weaker position than the one you had last month.
Competitors
A competitor who learns you are leaving will use it with your own customers before you have even signed a mandate, let alone met a real buyer.
Price in diligence
Buyers who sense a number was invented to attract interest, rather than built from real figures, spend the whole process trying to take it apart instead of trying to close it.
02 · Who is walking you through this
Joseph Coello has sold his own companies, not just other people's
I built and sold companies in New York before I ever advised anyone else on a sale, including a licensed retail group doing more than USD 10 million a year, sold together with the license that carried most of its value.
I know what it feels like to hand over a company you built. I also know how much a number in an advisor's mouth is worth compared to a number that advisor has actually lived through, on the other side of the table, with their own money on the line.
I moved to Dubai afterward and now do sell-side work for owner-operated UAE businesses, generally in the AED 2 to 10 million range. I run every mandate personally. There is no junior team quietly doing the work under my name.
this market actually pays
buyers underwrite to
written valuation range
your name is released
03 · The plan
How this actually goes, in three steps
Send five numbers on WhatsApp
Sector, revenue band, rough profit, headcount, and why now. Five lines is enough for a real first answer. You do not need to name the company to start.
Get a written range in 72 hours
A real valuation range, built from your numbers and the multiple logic behind them, not a figure invented to win your mandate. Free, and yours to keep whatever you decide next.
Decide with a real number in hand
Walk away, wait a year and fix what is pulling the number down, or move to a signed mandate and a properly run confidential sale. Nothing is owed until you choose the third option and sign.
04 · What this costs you to find out
Nothing. That is deliberate.
The valuation conversation costs nothing. No invoice, no retainer, no catch buried in a follow-up call.
It is confidential from the first message. Nothing is listed publicly, at any point, and no buyer ever learns your company's name without your explicit instruction.
There is no obligation before a signed mandate. Before a prospective buyer even hears what sector you are in, they have already cleared six separate gates:
- Fit check. Sector and size screened before anything is shared.
- Signed NDA. A non-disclosure agreement, in place before any detail moves.
- Identification verified. A real person, checked, not an anonymous email address.
- Proof of funds. Liquid funds verified against the price range under discussion.
- A straight answer. What else they have looked at, and why those deals did not close.
- Intent call. A short call confirming timeline and seriousness, before a name is ever released.
05 · Why this is not open ended
We take on a limited number of business sales at a time
Every mandate gets buyer qualification, confidentiality, and negotiation run personally, which means only so many can run at once without any of them slipping. I keep the number of live sale mandates small on purpose.
If the calendar is full when you reach out, you will be told honestly, given a real date, and not strung along with a hollow yes. Sending your numbers now costs you nothing and puts you at the front of the queue instead of the back.
Fastest route
Message the five numbers directly
This is quicker than the form below and gets you the same 72 hour turnaround. Sector, revenue band, rough profit, headcount, and why now.
Prefer to send more detail up front. Use the form below instead.
Or send the fuller picture
Tell Joseph about your business
More detail means a sharper first answer. Company name is optional. Leave it blank if that is what confidentiality requires right now.
Received.
Joseph replies personally within one business day.
Read next
What your business is worth
SDE, the 2 to 3.5x multiple range, the buyer-yield check, and a worked example in dirhams.
ProcessHow to sell a business in Dubai
Mandate to completion, stage by stage, with the six to nine month timeline laid out.
GuidesWhat UAE buyers actually pay for SMEs
The multiple, the buyer-yield test, and why asking prices far above market die in diligence.
One message
Send the five numbers now.
Sector, revenue band, rough profit, headcount, and why now. That is enough for a written range inside 72 hours, and enough to find out whether you are two months or two years from a sensible sale.
Looking to buy a UAE business instead of selling one. Qualified buyers should see uaedealroom.com.